#StayGrounded: Uncovering the Roots of the VR Startup

#StayGrounded: Uncovering the Roots of the VR Startup

August 01, 2017

The first company of its kind, Grounded LA is pioneering a unique fusion between virtual reality and e-commerce. The startup is working to ensure that its products enhance local industries, and Grounded has built a completely transparent supply chain so customers can put their full faith in the company. All of this is driven by a simple and powerful company philosophy, keeping Grounded true to itself as the company grows.

Grounded is built around the belief that we need to remember our roots. As the world becomes smaller, it is more important than ever to develop new perspectives and stay connected to communities around the world. By employing traditional artisans, Grounded is bringing the focus back to the heritage and culture of each product. Customers won’t just walk away with a new pair of shoes or a bag, they will leave as part of a global community, knowing that their purchase has helped revitalize an industry in a way that mass producers cannot.

The company is giving customers a refreshingly transparent e-commerce experience. While some companies smooth over the details of the production process, Grounded has harnessed virtual reality technology to show customers every step along the way. Their extensive footage, all shot and processed in-house, transports viewers to the village communities where Grounded products are made, creating a truly holistic experience. This cultural immersion makes e-commerce more seamless than ever, adding a new dimension to every purchase.

As well as providing sustainable employment for local artisans, Grounded is going a step further and giving even more back to these communities. The company has started educational programs for the artisans and their children. By dedicating a portion of every sale to these programs, Grounded is ensuring the future of these trades by helping artisans take their economic future into their own hands.

Grounded’s unique company philosophy sets it apart from the competition. By highlighting the social impact of their products through cutting-edge VR technology, the company is at the forefront of immersive e-commerce. Grounded is encouraging its customers to broaden their horizons and engage with a global community that is growing bigger every day. Join the movement to #staygrounded and become a part of the future of e-commerce.




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